You've built a brilliant product, so let's get people buying it
DuckTalk helps tech companies, especially in cybersecurity and tech for good, explain what they've built in a way customers will happily pay for. Bring me one problem, and we'll solve it together in a single session, so you leave with a deliverable rather than a to-do list.
The tech is rarely what holds companies back
Tech founders are brilliant at building things, which makes sense, because that's the skill they've spent years developing. Marketing and sales, however, is effectively a whole different language with a completely different set of skills, and that's where most promising companies quietly stall.
Source: Failory interviews with the founders of more than 80 failed startups, mostly software companies.
Developers talk broken code through with a rubber duck, and you talk your marketing through with me
Rubber duck debugging is a well-loved trick in tech, where simply talking a problem through out loud helps you spot exactly where things went wrong. DuckTalk works the same way, except this duck talks back. Because I'm fluent in both tech and marketing, I can help a feature-focused company explain itself in terms of what customers actually get.
Outcomes you can expect
Every engagement starts with the result you need and works backwards from there.
Win one market properly, then expand
Most tech companies chase several audiences at once and spread themselves thin. We pick your strongest audience, your beachhead, and focus everything on winning it first, which makes every market after it far easier to reach.
Walk into investor meetings with a story that lands
A pitch and narrative built around traction and market outcomes, rather than a tour of your feature list.
Let your social impact help fund the business
Private companies with public contracts have social value commitments to deliver. Your impact can make you the partner they pay to deliver it, and the same story strengthens your wider sales messaging.
Build a pipeline that doesn't depend on the founder
Repeatable marketing and sales processes that keep generating leads when you step back to run the business.
Start with one problem and one session
You don't need to commit to a retainer to find out whether I can help. Book a single advisory session, bring the problem that's holding you back and leave with a set deliverable. Sessions start from £200.
"We're trying to sell to everyone at once."
- You leave with
- Your beachhead market and the reasoning behind it
"Investors like the tech but don't get the business."
- You leave with
- A restructured investor narrative, slide by slide
"People book demos, but they don't buy."
- You leave with
- A diagnosis and the three fixes to make first
Specialists in cybersecurity and tech for good
These are the two sectors I know inside out. Both sell something complex to buyers who need to trust them before they'll spend a penny, which is exactly where clear, outcome-led marketing makes the biggest difference.
I've also worked with tech companies across most other sectors, from B2B SaaS to marketplaces and media, so if sales aren't keeping up with your product, we should still talk.
How we'd work together
Book a free call
Thirty minutes to explain where things are stuck. No pitch deck needed, and no obligation afterwards.
Solve your first problem
We agree one problem and the deliverable you need, then solve it together in a single advisory session.
Keep going if it helps
If the session proves its worth, carry on with a monthly advisory retainer, or bring me in as your fractional head of marketing.
“Lewis is the Rosetta Stone for tech marketing.”Vladimir Mulhem, Founder of Voxelo.AI